Norco has been making bicycles for a long time - almost fifty years now - and it just keeps getting better. Behind the walls of Norco's two offices you will find some of the most dedicated and committed people in the cycling industry. They've made cycling more than a job, they've made it their lives. Day in and day out they work with bicycles, trying to bring you the best, most innovative products possible so you can enjoy the best ride you've ever been on. They do it because they all love bikes and think that the world would be a better place if more people took to the pedal. They're not starting a revolution, just trying to get more people to ride. It really is that simple.