Submitted by Jared Kolb on 9 May, 2012 - 16:38

The membership of the Toronto Cyclists Union has approved a name change to Cycle Toronto and our renamed organization seeks assistance with the creation and implementation of the Cycle Toronto brand across our existing marketing assets. Cycle Toronto has a major opportunity to launch this new branding loudly during Bike Month, which we are running in conjunction with the City of Toronto. Because of the short timelines this creates for some of our core decisions about the new brand, we will take a staggered approach to our roll-out.  After creating a new logo, we will focus on a direct migration of existing website assets and printing of core collateral only. The second phase will begin to revisit those assets and implement new creative where needed. Our goal is to have a robust new brand completely in place for Cycle Toronto by September 2012. Only the first few pieces of this rebranding are covered here and Cycle Toronto reserves the right to change vendors for the subsequent phases.